More Fapes
December 29th, 2008 by admin
Fake Bape gear has been blogged about on various sites in my network, however walking past a $2 dollar shop near a suburban Sydney train station I saw this:

Individually wrapped in printed bags, large cardboard tags, prints on the front and back, and sewn on sleeve bape logos, they were some of the best quality Fapes I have seen. The price blew my mind. $2. You can’t buy a no name totally blank t-shirt for $2. Amazing. I guess it has reduced the appeal of this formerly cool Japanese brand for me. I was never a massive fan, but I do own an original Bape hoodie I picked up on one of my Japanese trips. It’s a black label one, and quite subtle compared to some of the more outlandish designs, so it is not one I see copied at all. That along with a pair of bape jeans I have, are the only two Bape products I own, and now, I doubt I will buy any more. I do however have a few Ice Cream t-shirts, the sister brand of Bape, which has so far escaped the counterfeiters. It’s a tough situation for the owners of brands such as this, sure it’s flattering to have your product copied, however it does diminish the appeal of the brand when good quality copies are being sold at these sort of prices. An original Bape t-shirt can go for $130. Sure people buying $2 t-shirts are not going to pay that sort of money for any t-shirt, but the customers who are willing to pay big bickies for a premium label may now chose to spend their money elsewhere. Perhaps if it was priced at a midrange price point the brand may have become more accessible and mainstream, making it less likely to be copied? But then it may not have been as appealing, making the road to success that much more difficult. Tough call.
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